When you first start out as a business owner, there are a seemingly infinite number of things you need to take care of. Between registration paperwork, setting up your website, hiring people and, oh yeah, trying to make some money, things can pile up pretty quickly. So, if someone comes along and says you also need to have a blog, it’s easy to dismiss them as someone just trying to make your job harder.
Well, that’s not quite true. They’re actually trying to make your business better. The reality is that as a small business, a blog can be a very valuable tool to help you connect with customers and to grow. To give you a better idea as to why you need a blog, consider the following: