{"id":5106,"date":"2026-03-03T11:11:56","date_gmt":"2026-03-03T16:11:56","guid":{"rendered":"https:\/\/www.ontariobusinesscentral.ca\/blog\/?p=5106"},"modified":"2026-03-03T13:05:59","modified_gmt":"2026-03-03T18:05:59","slug":"what-is-a-dba","status":"publish","type":"post","link":"https:\/\/www.ontariobusinesscentral.ca\/blog\/what-is-a-dba\/","title":{"rendered":"What is a DBA? Understanding \u201cDoing Business As\u201d in Ontario (2026 Guide)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Originally Published June 3, 2022<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TL;DR: The Bottom Line<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What It Is:<\/strong> A DBA (Trade Name) lets your existing business or corporation operate under a different name (e.g., <em>123456 Ontario Inc.<\/em> operating as <em>Super Clean Windows<\/em>).<\/li>\n\n\n\n<li><strong>Cost &amp; Speed:<\/strong> It is the <strong>cheapest and fastest<\/strong> way to launch a new brand ($60+ service fees; instant registration).<\/li>\n\n\n\n<li><strong>The Risk:<\/strong> A DBA offers <strong>zero name protection<\/strong> and <strong>zero liability protection<\/strong>. If your DBA is sued, your main corporation&#8217;s assets are at risk.<\/li>\n\n\n\n<li><strong>Maintenance:<\/strong> It expires every <strong>5 years<\/strong>. You need an <strong>Ontario Company Key<\/strong> from the existing corporation to register. (We can assist you)<\/li>\n\n\n\n<li><strong>Top 2026 Tip:<\/strong> Register your matching <strong>.CA\/.COM domain<\/strong> at the same time you file to prevent brand hijacking.<\/li>\n<\/ul>\n\n\n\n<p class=\"ctabig-button wp-block-paragraph\"><a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/trade-name-registration.php\">REGISTER A TRADE NAME<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navigating the world of business in Ontario can be complex. One term you will encounter frequently is &#8216;Doing Business As&#8217; or DBA. In Ontario, this is legally known as a<strong> Trade Name<\/strong> or a<strong> Business Name Registration<\/strong>. Whether you are a Sole Proprietor or an existing corporation, a DBA allows you to operate under a name that aligns with your brand without creating an entirely new legal entity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll cover the definition of DBA, how it works, and how it can benefit your company. You\u2019ll also learn about the process of DBA registration and when you might need a DBA in Ontario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ontario DBA Essentials at a Glance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal Name:<\/strong> Business Name Registration (formerly Master Business License).<\/li>\n\n\n\n<li><strong>Cost:<\/strong> Government filing fees apply + service fees.<\/li>\n\n\n\n<li><strong>Validity<\/strong>: 5 Years (Renewable).<\/li>\n\n\n\n<li><strong>Access:<\/strong> Requires an Ontario <strong>Company Key<\/strong> for online management from an existing corporation that the DBA is being registered under.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Does DBA Stand For?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DBA means \u201c<strong>doing business as<\/strong>\u201d and is formally called a Trade Name. But what does \u201cdoing business as\u201d mean? This allows a company to operate under a name that\u2019s different from the official, legally registered name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if your legal business name is \u201cJohn Smith Enterprises Inc.,\u201d you could register a DBA to operate as \u201cSmith\u2019s Lawn Care\u201d. This is helpful for owners who want to market a specific product or service under a name that\u2019s more memorable or descriptive than the official registered name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The DBA process is fairly simple, and it doesn\u2019t change the structure of your company. It\u2019s important to note that a DBA does not offer legal protection like incorporation does. It simply allows you to operate under a different name in public records and when conducting your operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Difference Between a Sole Proprietorship &amp; a DBA (Doing Business as Name)<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Feature<\/strong><\/th><th><strong>Sole Proprietorship (DBA)<\/strong><\/th><th><strong>Corporate Trade Name (DBA)<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Who Owns It?<\/strong><\/td><td>An Individual<\/td><td>An Existing Corporation<\/td><\/tr><tr><td><strong>Legal Protection<\/strong><\/td><td>Personal Liability<\/td><td>Corporate Protection Applies<\/td><\/tr><tr><td><strong>Name Protection<\/strong><\/td><td><strong>None<\/strong> (Only via Trademark)<\/td><td><strong>None<\/strong> (Only via Trademark)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Register a DBA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You might choose to register a <a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/trade-name-registration.php\">Trade Name<\/a> or DBA for several reasons. One common reason is to create a new brand identity for a particular area of your business. For instance, if you\u2019re a small business owner running a construction company that also specializes in landscaping, you could file a DBA, meaning you can also operate under \u201cJohn\u2019s Landscaping\u201d while keeping your legal business name the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trade names are available to existing General Partnerships or Incorporations. A sole proprietor cannot attach a DBA to a Sole Proprietorship registration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using a DBA is also helpful if you want to conduct business in new markets or offer different services without forming a completely new company. For companies that have multiple divisions, a Trade Name can help customers identify the right department or service more easily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Ontario, you must legally register any new business name you plan to use. Failing to do so can lead to complications with tax filings and other compliance issues. A <a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/trade-name-registration.php\">Trade Name<\/a> does also not <a href=\"https:\/\/www.ontariobusinesscentral.ca\/blog\/how-to-protect-my-business-name\/\">protect your business name<\/a>, this is only achieved through incorporating the name or registering a <a href=\"https:\/\/www.ontariobusinesscentral.ca\/blog\/comprehensive-guide-to-registering-a-trademark-in-canada\/\">Trademark<\/a>. You may also incorporate on the Federal level to provide name protection across Canada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is a Company Key Required?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, to file a DBA under an existing corporation, the company key from the corporation is required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre-2021 Corps:<\/strong> Must manually request a Company Key the first time you try to add a DBA, unless you already have the company key from a different Ontario filing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Post-2021 Corps:<\/strong> The company key was issued to you at the time of incorporation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Does a DBA Work in Ontario?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To register a DBA or <a href=\"https:\/\/www.ontariobusinesscentral.ca\/blog\/what-is-a-trade-name-for-a-business\/\">Trade Name<\/a> in Ontario, the name must be attached to an existing business. Depending on the type of business, you can easily file a Trade Name to operate under a secondary name. This applies to existing corporations and General Partnerships. Once registered, you can use the Trade Name on all your company documents, including contracts, invoices, and marketing materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a simple Step By Step Guide:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1: <\/strong><a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/preliminary-name-search-ss.php\"><strong>The Preliminary Search<\/strong><\/a><strong>:<\/strong> You must check for existing conflicts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2: <\/strong><a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/trade-name-registration.php\"><strong>Registration<\/strong><\/a><strong>: <\/strong>File for your Business Name Registration (BNR).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3: Documentation:<\/strong> Receive your <strong>Business Identification Number (BIN)<\/strong> and copy of&nbsp; the <strong>Business Name Registration.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: Banking:<\/strong> Use the DBA registration statement to add to your existing corporate business bank account in the new name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2026 Strategy:<\/strong> Because a DBA provides <strong>zero name protection<\/strong> in Ontario, we strongly recommend registering your matching <strong>.CA or .COM domain<\/strong> the moment you file. This ensures your digital identity is locked in even if someone else tries to use a similar business name later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, a Trade Name can be registered quickly, and the costs are relatively low compared to other business registrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DBA vs. Incorporation: What&#8217;s the Difference?<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Feature<\/strong><\/th><th><strong>New Corporation (Separate Entity)<\/strong><\/th><th><strong>Trade Name\/DBA (Under Existing Corp)<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Legal Structure<\/strong><\/td><td>A completely separate legal \u201cperson\u201d.<\/td><td>An extension of the existing legal entity.<\/td><\/tr><tr><td><strong>Liability<\/strong><\/td><td><strong>Ring-fenced.<\/strong> If the new business is sued, the original corp\u2019s assets are usually safe.<\/td><td><strong>Shared<\/strong>. If the DBA is sued, the assets of the entire original corporation are at risk.<\/td><\/tr><tr><td><strong>Setup Cost<\/strong><\/td><td><strong>Higher<\/strong>: ~$300 Gov Fee + NUANS + Legal\/Admin.<\/td><td><strong>Lower.<\/strong> ~$60 Gov Fee (Business Name Registration).<\/td><\/tr><tr><td><strong>Tax Filing<\/strong><\/td><td><strong>Separate. <\/strong>Must file its own T2 Corporate Tax Return.<\/td><td><strong>Combined. <\/strong>All income\/expenses are filed under the original corp\u2019s Tax ID.<\/td><\/tr><tr><td><strong>Name Protection<\/strong><\/td><td><strong>High. <\/strong>Provincial\/Federal protection for the name.<\/td><td><strong>Low. <\/strong>No name protection (only a trademark can protect a DBA)<\/td><\/tr><tr><td><strong>Bank Account<\/strong><\/td><td>Requires its own separate account.<\/td><td>Can often share the same account or use a \u201cSub-account\u201d.<\/td><\/tr><tr><td><strong>Ease of Sale<\/strong><\/td><td><strong>Easy. <\/strong>You can sell the shares of the new company alone.<\/td><td><strong>Hard. <\/strong>You must \u201ccarve out\u201d the assets to sell just the brand.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose a New Corporation if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Risk is High:<\/strong> The new business is in a different industry (e.g., your construction company is starting a food truck).<\/li>\n\n\n\n<li><strong>Future Partners: <\/strong>You plan to bring in a partner for just the new venture.<\/li>\n\n\n\n<li><strong>Exit Strategy:<\/strong> You eventually want to sell the new brand to a third party.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose a Trade Name (DBA) if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing Only:<\/strong> You just want a catchier name for a division (e.g., &#8220;123 Ontario Inc.&#8221; wants to operate as &#8220;Toronto Tech Pros&#8221;).<\/li>\n\n\n\n<li><strong>Testing a Niche:<\/strong> You want to test a new product line with minimal overhead.<\/li>\n\n\n\n<li><strong>Offsetting Losses:<\/strong> You want the losses of the new venture to immediately reduce the taxable profit of the main corporation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to understand that a Trade Name is not the same as incorporating a business. While a Trade Name allows you to use a different name, it doesn\u2019t create a new legal entity. This means that the legal and financial responsibilities still fall under your original business structure, whether you\u2019re a corporation or General Partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For those looking for more legal protection, incorporation might be the better choice. When you incorporate, the business becomes its own entity, separating your personal assets from the business. However, if you simply need a new name to market your services, a DBA can be a quick and cost-effective solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DBA Name Restrictions &amp; Renewal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing a DBA name, it\u2019s crucial to ensure the name is available and doesn\u2019t conflict with existing business names. In Ontario, there are restrictions on using certain words or legal endings like Inc., Ltd., or Corp., which are reserved for incorporated businesses. You\u2019ll want to choose a name that accurately represents your business structure while following the naming rules. We can conduct a <a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/preliminary-name-search-nuans-search-and-report.php\">preliminary search<\/a> to ensure your chosen name does not have any conflicts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once registered, a Trade Name in Ontario is valid for five years. After that, you\u2019ll need to <a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/trade-name-registration.php\">renew your Trade Name registration<\/a> to continue using the name. Ontario Business Central can send reminders when it\u2019s time to renew your Trade Name, so you don\u2019t risk letting it expire.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/trade-name-registration.php\"><img decoding=\"async\" width=\"1000\" height=\"524\" src=\"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2024\/06\/start-a-business-6cta.webp\" alt=\"Registering your business shouldn't be complicated. Let OBC make it easy. Start your business today\" class=\"wp-image-7130\" srcset=\"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2024\/06\/start-a-business-6cta.webp 1000w, https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2024\/06\/start-a-business-6cta-300x157.webp 300w, https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2024\/06\/start-a-business-6cta-768x402.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Benefits of a DBA For Your Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest benefits of registering a Doing Business As in Ontario is the ability to build different brand identities without the complexity of managing multiple businesses. This can be especially useful for small businesses that want to operate in different industries or markets under the same ownership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a business owner running a general contracting company might want to expand into home renovations under a new name. By filing a Trade Name, the owner can create a new brand for this service while maintaining the same business entity. This simplifies bookkeeping, tax filings, and overall business management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, using a DBA can make your business more marketable. Customers often prefer working with companies that have specific names tied to their product or service, which can increase trust and brand recognition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to File Taxes For a DBA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tax filing for a DBA is relatively straightforward. If the DBA is registered under a corporation, the income and expenses from the DBA will be reported on the corporation\u2019s tax return. There\u2019s no need to file separate tax documents for the DBA name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For General Partnerships, the income from the DBA will be reported as part of the partnership\u2019s tax filings. It\u2019s important to keep accurate financial records for each DBA to avoid any confusion during tax time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is a DBA Right for You?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to operate your company under a different name without the hassle of starting a new company, a DBA could be the perfect solution. Whether you\u2019re looking to test a new market, offer a new service, or just create a more memorable brand, filing a DBA gives you flexibility without changing your core business structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hopefully this article has answered your questions about \u201cwhat does a DBA name mean\u201d. If you have any other questions you may <a href=\"https:\/\/www.ontariobusinesscentral.ca\/contactus.php\">contact us<\/a> and we will be happy to assist you! Ontario Business Central focuses on providing efficient and reliable services to entrepreneurs across the province.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can help you with the entire <a href=\"https:\/\/www.ontariobusinesscentral.ca\/forms\/trade-name-registration.php\">DBA registration<\/a> process, ensuring you meet all legal requirements and can start using your new business name quickly. Remember, having the right name can make all the difference in how your business operates and how customers perceive your brand.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"&#x6d;&#x61;&#x69;&#x6c;&#x74;&#x6f;&#x3a;&#x69;&#x6e;&#x71;&#x75;&#x69;&#x72;&#x69;&#x65;&#x73;&#x40;&#x6f;&#x6e;&#x74;&#x61;&#x72;&#x69;&#x6f;&#x62;&#x75;&#x73;&#x69;&#x6e;&#x65;&#x73;&#x73;&#x63;&#x65;&#x6e;&#x74;&#x72;&#x61;&#x6c;&#x2e;&#x63;&#x61;\">&#x69;n&#x71;&#117;&#x69;&#114;i&#x65;s&#x40;&#111;&#x6e;&#116;a&#x72;&#105;&#x6f;&#98;u&#x73;i&#x6e;&#101;&#x73;&#115;c&#x65;n&#x74;&#114;&#x61;&#x6c;&#46;&#x63;&#97;<\/a><br>Toll-Free: 1-877-306-9458<br>Local: 1-416-599-9009<br>Fax: 1-866-294-4363<br>Office Hours: 9:00am \u2013 5:00pm<br>Monday \u2013 Friday E.S.T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ontario Business Central Inc. is not a law firm and cannot provide a legal opinion or advice. This information is to assist you in understanding the requirements of registration within the chosen jurisdiction. It is always recommended, when you have legal or accounting questions, that you speak to a qualified professional.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originally Published June 3, 2022 TL;DR: The Bottom Line REGISTER A TRADE NAME Navigating the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":7781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"default","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[146,169,134,145],"class_list":["post-5106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-registration","tag-corporation","tag-how-to-guide","tag-ontario","tag-trade-name"],"rttpg_featured_image_url":{"full":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",1150,767,false],"landscape":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",1150,767,false],"portraits":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",1150,767,false],"thumbnail":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company-150x150.webp",150,150,true],"medium":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company-300x200.webp",300,200,true],"large":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company-1024x683.webp",1024,683,true],"1536x1536":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",1150,767,false],"2048x2048":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",1150,767,false],"obc-archive-card":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",607,405,false],"obc-archive-card-2x":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",1150,767,false],"obc-archive":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",810,540,false],"obc-archive-2x":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",1150,767,false],"rt_custom":["https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-content\/uploads\/2022\/06\/what-is-a-DBA-company.webp",1150,767,false]},"rttpg_author":{"display_name":"Laura Harvey","author_link":"https:\/\/www.ontariobusinesscentral.ca\/blog\/author\/laura-harvey\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.ontariobusinesscentral.ca\/blog\/category\/starting-a-business\/business-registration\/\" rel=\"category tag\">Business Registration<\/a>","rttpg_excerpt":"Originally Published June 3, 2022 TL;DR: The Bottom Line REGISTER A TRADE NAME Navigating the...","_links":{"self":[{"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/posts\/5106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/comments?post=5106"}],"version-history":[{"count":3,"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/posts\/5106\/revisions"}],"predecessor-version":[{"id":10777,"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/posts\/5106\/revisions\/10777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/media\/7781"}],"wp:attachment":[{"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/media?parent=5106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/categories?post=5106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ontariobusinesscentral.ca\/blog\/wp-json\/wp\/v2\/tags?post=5106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}