Social Media and your Business

Desk with Social Media and Connection Concept

With the world becoming more involved in technology, social media is an essential tool to help you grow your business. Some platforms may be more useful depending on which industry you are in. This allows you to not only reach more people, it also lets you initiate the kind of audience you wish to directly market yourself to.

As a business on social media you want to keep your customers interested in your content and not over-post as this can put off a potential customer. Building a social media platform can be time consuming, but the end results will benefit your business and customers long term.

A common question is “How do you know how much content is too much and what is too little for each individual social platform?”

Follow these common guidelines to help keep your business content regular and interactive for customers.


  1. Follow an 80/20 rule, 80% of your posts should be social but still relate back to your business. 20% should be in regards to the products and services you are offering.
  2. Post enticing content as customers love a good engaging post. Typically clients do not want to see content more than 1-4 times a week or 1-2 times a day. Investing 10 minutes a day into Facebook, Twitter and Linkedin for example, will increase your client interactions and show that the business is active in keeping their clients up to date with relevant information.
  3. Each platform has different interactions from users:
    * Facebook is suggested to be posted on 1-2 times per day
    * Twitter is suggested to be posted/retweeting 6-8 times per day
    * Linkedin is suggested to be posted on once a day.
    These guidelines allow you to remain socially active but not to deter followers
  4. A quick response time can make the difference for a sale. A good rule of thumb is to try to respond within 1 hour if possible, if not a “no later than 24hrs” response time should be followed. Acknowledging your audience even with a quick response is better than no response.
  5. No matter the industry, visual posts can be an asset to catching the attention of a potential customer. If the photo is eye catching it should draw in the audience. Keeping your posts short and sweet is a key method to keep your audience interested while they scroll through their newsfeed. It will keep them interested and get better engagement with the post.
  6. Key Tip: Start analyzing your past posts and take notes of what content is getting the most likes/comments and which ones are not getting the same interactions. Use that information to help improve your future posts.


  1. The main take away would be to not clutter client’s newsfeeds. Posting too frequently may put off customers from following your socials due to it filling their newsfeed with too much information.
  2. Ignoring your audience is a definite don’t. Avoiding customer posts or requests, whether they are a general question or a negative comment will disappoint or may even make the situation worse.
  3. Writing fake comments can also affect your business negatively. Gaining real feedback, good or bad, will help to determine what content works for your audience and allow you to continue or correct accordingly.

Why be active on your businesses social media accounts?

Social media allows your business to establish a new kind of interaction with potential clients as well as existing clients. Being active on your social media on a regular basis will allow you to find customers you didn’t even know existed to find and buy from you.

Social media is amazing. You as a business owner can take on as a task for lower cost or you can also contract out to companies/individuals that specialize in social media marketing to help grow your platforms and assist you with your public interactions.

To conclude, these are just a few reasons and basics to get you started. You now have a better idea of what to post, how frequently to post and what to avoid, you can start utilizing your social media presence for the good of your business.

If you have any questions, please feel free to reach out and speak to one of our dedicated staff who are always eager to assist new business owners.
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Ontario Business Central Inc. is not a law firm and cannot provide a legal opinion or advice. This information is to assist you in understanding the requirements of registration within the chosen jurisdiction. It is always recommended, when you have legal or accounting questions that you speak to a qualified professional.