Why You Should Register a Trade Name Under Your Existing Corporation

If you have a corporation that is already in existence, but you are looking to operate under a different business name, you may wish to look at registering a Trade Name, also known as a doing business as or DBA,  under your corporation. This registration provides you with a business registration, giving you the ability to operate a business under a different name than the corporation.

The Basics of Trade Name Registration:

  • Owned by a corporation
  • Registration may need to be renewed (depending on the Province)
  • Easy to establish and cancel
  • Inexpensive to start
  • No name protection
  • Corporations can register as many Trade Names as they wish

Why Register a Trade Name

There are a number of reasons why you may wish to register a Trade Name under your corporation and operate a business under a different name.

  • You have a numbered company and want to operate a named business
    Ex: 12345 Ontario Inc., operating as Diamond Decks
  • You want to operate without the legal ending of your same named incorporated business name for signage, etc.
    Ex: Arman’s Roofing Inc., operating as Arman’s Roofin
  • You have multiple geographic locations and want to use different names for each.
    Ex: Toronto Plumbing, Brampton Plumbing, Whitby Plumbing.
  • You are expanding to offer new products or services that aren’t reflected in your corporate name
    Ex: Joanna’s Fitness Inc., operating as Joanna’s Supplements

Search Your Trade Name Before Registering

Before completing your Trade Name registration, you may wish to pre-search the business name to check if there are any existing businesses with this name. Completing registrations in Saskatchewan, Manitoba and B.C. require a name reservation be done through the Provincial Ministry before the business can be registered, Ontario Business Central offers assistance to provide the required documents to gain approval as part of your registration in this Provinces.  

A NUANS pre-search is not required for any of the Provinces however, you may still wish to complete a pre-search in order to avoid potential conflicts or rejection of your business name. You can include this pre-search with your business registration, so the name is checked against the Federal NUANS databank for similar or matching businesses, corporations and Trademarks.

If you would like to check your chosen business name to see if the chosen business name appears to be available, here is the link to submit.  Please choose the Federal option.

NUANS Name Search

Regardless of the reason you have chosen to register a Trade Name, Ontario Business Central can help you get it completed and sent to you as quickly as the same day you order it. We can assist with registering your Trade Name in any of these Provinces:






When you are ready to register your Trade Name, Ontario Business Central can help you in completing your registration quickly and easily.

Should you have any questions, please feel free to reach out to our staff for additional information and assistance.

Toll-Free: 1-877-306-9458
Local: 1-416-599-9009
Fax: 1-866-294-4363
Office Hours: 9:00am – 5:00pm
Monday – Friday E.S.T.

Ontario Business Central Inc. is not a law firm and cannot provide a legal opinion or advice. This information is to assist you in understanding the requirements of registration within the chosen jurisdiction. It is always recommended, when you have legal or accounting questions that you speak to a qualified professional.