A Name Worth Sharing: Cultivating Word-of-Mouth Through Unforgettable Branding
Marketing services and eCommerce require brands to have names that reflect more than simply labels; their name serves to communicate identity, values, and aspirations to potential customers. In this article, we explore how one can craft such names that resonate emotionally while sparking conversations – all essential ingredients of word-of-mouth promotion in digital environments. Word-of-Mouth…