Originally Published: Dec 5, 2016
Landscaping services are essential to today’s business and residential properties. High-quality and reliable landscaping services offer a wide range of benefits
Knowing how to start a landscaping business helps you to enjoy consistent growth while providing exceptional services to your clients.
The following are the most important things you need to know before starting your landscaping business.
Understand the landscaping industry
Landscaping services include lawn care, fumigation and snow plowing services among many others.
Landscaping is seasonal, and businesses that want to maximize their profits all year round would be wise to provide a diverse set of services to their clients.
In addition, the need for professional landscaping services will grow as the strength of the current economy continues to increase. We help new businesses position themselves as leading providers in the landscaping industry.
Define your landscaping business model
Your business model influences the decisions you’ll make early on. Common business structures include sole proprietorships, partnerships and corporations.
You’ll need to consider many factors when setting up your business model. Projected revenue, liability concerns and controlling interests should all be analyzed when setting up your business structure. We recommend taking the time to establish your business model before moving forward. This prevents unwanted issues or the need to make significant changes in the future.
Define your target market
Understanding the specific needs of your prospective clients helps you provide the right services to generate lasting growth for your business.
Landscaping businesses typically serve property managers, corporations, homeowners, and contractors.
Young professionals who are acquiring their first homes and older individuals who are no longer able to maintain their own property also seek landscaping services.
Your business can focus on commercial or residential properties exclusively to further specialize within your industry.
The amount of money required to start a landscaping business depends on its size, equipment needs, location, clients and other factors.
Small landscaping businesses can target residential properties and serve the neighborhoods within their communities.
Large companies can acquire and maintain the equipment needed to service corporate properties and larger residential complexes.
Once you determine your business structure and target market, you’ll have a clear idea of how much money will be needed to start your landscaping business.
Market your landscaping business
Generating leads for your business requires a comprehensive marketing strategy, and developing that plan is a critical step to starting your landscaping business.
New clients come from different sources. A marketing strategy helps you tap into those sources for maximum results.
Your existing network is the first place to market your business. Friends, family and co-workers may be looking for your services. More importantly, they can share information about your services through social media or word of mouth referrals.
Landscaping businesses must build relationships with realtors, homeowners associations, chambers of commerce and other organizations. Large landscaping businesses can also bid on available contracts when they arise.
Property managers and developers are invaluable referral sources. Finding ways to connect and build relationships with the right people grows your network and supports your marketing efforts.
Knowing how to start a landscaping business gives you better results and keeps you from making many of the common mistakes that can get in the way of your success.
Understanding the industry and developing a clear marketing strategy provides the foundation for establishing long-term success for your landscaping business.
Speak With One of Our Experts to learn more about setting up your new business.