Skyrocket Your Business Growth  With the Best Canadian Advertising Platforms

ByLaura Harvey
Business growth meeting

Advertising is a great way to reach new customers and grow your business. But with so many different advertising platforms available, it can be tough to know where to start. In this blog post, we’ll discuss the best places to advertise your business in Canada, depending on your industry, target audience, and budget.

What is SEO?

SEO stands for search engine optimization. It’s the process of optimizing your website and content so that it ranks higher in search engine results pages (SERPs). When your website ranks higher in SERPs, it’s more likely to be seen by potential customers.

Organic SEO is the process of improving your website’s page ranking in SERPs without paying for advertising. This can be done by optimizing your website’s content, structure, and backlinks.

The best element about organic SEO is once the page is completed and when it ranks well in organic search results in any of the platforms, it just keeps giving and giving without any advertising costs.

SEO Marketing is the process of using paid advertising to improve your website’s ranking in SERPs. This can be done through platforms like Google Ads and Bing Ads.

When to Use SEO and SEO Marketing

SEO and SEO Marketing are both effective ways to reach new customers and grow your business. However, the best platform for you will depend on your industry, target audience, and budget.

If you’re on a tight budget, organic SEO is a great option. However, it takes time to see results from organic SEO. If you need to generate leads or sales quickly, you may want to consider SEO Marketing.

Facebook

Facebook is a great platform to advertise your business if you’re targeting a wide audience. Facebook has over 27 million active users in Canada, so you’re sure to reach a large number of potential customers.

Facebook ads can be targeted by demographics, interests, and behaviours. This means that you can show your ads to people who are most likely to be interested in your products or services.

Instagram

Instagram is a great platform to advertise your business if you’re targeting a younger audience. Instagram has over 18 million active users in Canada, and most of them are between the ages of 18 and 34.

Instagram ads can be targeted by demographics, interests, and behaviors. You can also use Instagram Stories to create engaging and interactive ads.

Google

Google is the most popular search engine in Canada, with over 90% market share. This means that Google Ads is a great platform to reach people who are already searching for the products or services that you offer.

Google Ads allows you to create text, image, and video ads. You can also target your ads by demographics, interests, and keywords.

LinkedIn

LinkedIn is a great platform to advertise your business if you’re targeting a professional audience. LinkedIn has over 6 million active users in Canada, and most of them are employed.

LinkedIn ads can be targeted by demographics, job title, company size, and industry. You can also use LinkedIn Sponsored InMail to send targeted messages to potential customers.

Pinterest

Pinterest is a great platform to advertise your business if you’re targeting a female audience. Pinterest has over 5 million active users in Canada, and most of them are women.

Pinterest ads can be targeted by demographics, interests, and keywords. You can also use Pinterest Promoted Pins to promote your products or services to a wider audience.

Email Marketing

Email marketing is a great way to stay in touch with potential and existing customers. You can use email marketing to promote your products or services, offer discounts, and share news about your business.

To build an email list, you can offer a free gift or discount in exchange for people’s email addresses. You can also collect email addresses from people who visit your website or sign up for your newsletter.

Register a Business

Online Directories

Online directories are a great way to get your business listed online so that people can easily find you. Some popular online directories in Canada include:

  • Yellow Pages
  • YP.ca
  • Weblocal.ca
  • Canadian Company Capabilities

Podcasts

Podcasts are a great way to reach a new audience and promote your business. You can create your own podcast or interview guests who are experts in your industry.

To promote your podcast, you can submit it to directories like Apple Podcasts and Spotify. You can also share links to your podcast on your website and social media pages.

Blog Creation

Blogging is a great way to share your expertise and attract potential customers to your website. When you write blog posts on topics that your target audience is interested in, you’re more likely to show up in search engine results pages for free.

To promote your blog, you can share links to your posts on social media and submit them to directories like Feedly and

When to Use Each Platform

Here is a brief overview of when to use each of the advertising platforms we’ve discussed:

  • Facebook: Facebook is a great platform to use if you’re targeting a wide audience. It’s also a good platform to use if you’re looking to generate leads or sales quickly.
  • Instagram: Instagram is a great platform to use if you’re targeting a younger audience. It’s also a good platform to use if you have visually appealing products or services.
  • Google Ads: Google Ads is a great platform to use if you’re targeting people who are already searching for the products or services that you offer. It’s also a good platform to use if you have a high budget.
  • LinkedIn: LinkedIn is a great platform to use if you’re targeting a professional audience. It’s also a good platform to use if you’re looking to generate B2B leads.
  • Pinterest: Pinterest is a great platform to use if you’re targeting a female audience. It’s also a good platform to use if you have visually appealing products or services.
  • Email Marketing: Email marketing is a great platform to use if you’re looking to stay in touch with potential and existing customers. It’s also a good platform to use if you have a low budget.
  • Online Directories: Online directories are a great platform to use if you’re looking to get your business listed online so that people can easily find you.
  • Podcasts: Podcasts are a great platform to use if you’re looking to reach a new audience and promote your business.
  • Blog Creation: Blogging is a great platform to use if you’re looking to share your expertise and attract potential customers to your website.

Tips for Creating Effective Ads

Here are a few tips for creating effective ads:

  • Target the right audience: Make sure you’re targeting your ads to the people who are most likely to be interested in your products or services.
  • Use clear and concise language: Your ads should be easy to read and understand. Avoid using jargon or technical terms.
  • Highlight your unique selling proposition: What makes your business different from your competitors? Make sure your ads highlight your unique selling proposition.
  • Use strong visuals: People are more likely to click on ads that have strong visuals. Use high-quality images or videos in your ads.
  • Include a call to action: Tell people what you want them to do after seeing your ad. Do you want them to visit your website? Sign up for your newsletter? Make a purchase? Include a clear call to action in your ad.

There are many different advertising platforms that you can use to grow your business in Canada. The best platform for you will depend on your industry, target audience, and budget.

If you’re not sure where to start, it’s a good idea to experiment with a few different platforms to see what works best for you. You can also work with a digital marketing agency to help you create and manage your advertising campaigns.

Why Use Ontario Business Central For Your Business Services?

Ontario Business Central Inc. is a leading provider of business registration and incorporation services in Canada. We can help you search for and register your business name, domain name, and trademark. We also offer a variety of other services to help you start and grow your business, such as branding and marketing assistance.

Our business name search service is the most comprehensive in Canada. We search the NUANS database, which contains all registered business names, trademarks, and incorporated businesses in Canada. This ensures that you will find the most accurate and up-to-date information about the availability of your desired business name.

Our domain name search service is also very comprehensive. We search the domain registry for all available domain names with the .ca and .com extensions. We can also help you choose the best domain name for your business and register it on your behalf.

Our branding services can help you create a unique and memorable brand for your business. We can develop a brand identity that includes your logo, tagline, and overall brand aesthetic. We can also help you create and implement a branding strategy that will help you reach your target audience and achieve your business goals.

Overall, Ontario Business Central Inc. is a one-stop shop for all of your business registration and branding needs. We can help you choose the right business name, domain name, and branding for your business so that you can start your business off on the right foot.

Here are some of the benefits of working with Ontario Business Central Inc.:

  • We have over 40 years of experience helping businesses start and grow.
  • We offer a wide range of services, including business registration, incorporation, branding, and marketing assistance.
  • We are committed to providing our clients with the best possible service and support.

If you are ready to start your business, contact Ontario Business Central Inc. today. We can help you get started on the right foot.

inquiries@ontariobusinesscentral.ca
Toll-Free: 1-800-280-1913
Local: 1-416-599-9009
Fax: 1-866-294-4363
Office Hours: 9:00am – 5:00pm
Monday – Friday E.S.T.

Ontario Business Central Inc. is not a law firm and cannot provide a legal opinion or advice. This information is to assist you in understanding the requirements of registration within the chosen jurisdiction. It is always recommended, when you have legal or accounting questions that you speak to a qualified professional.

Laura Harvey
Laura Harvey

Laura Harvey stands as a beacon of entrepreneurial support and expertise, embodying the spirit and drive of the community she serves. As the proud owner of Ontario Business Central Inc., Laura's journey is one of dedication, passion, and an unwavering commitment to nurturing the entrepreneurial landscape in Canada.

With over three decades of experience as a corporate specialist coupled with over 25 years of entrepreneurial ventures, Laura brings a wealth of knowledge and insight to her role. Her expertise is not just theoretical; it's built on the real-life challenges and triumphs of navigating the business world. This unique blend of professional and personal experience positions Laura as a relatable and trusted guide for those embarking on their entrepreneurial journey.

Beyond her role at Ontario Business Central, Laura has extended her outreach through the innovative YouTube series "Taking the Leap." This platform allows her to connect with new business owners, offering them a stage to share their stories and insights. "Taking the Leap" is more than just a series; it's a community where aspiring entrepreneurs can find inspiration, learn from the experiences of others, and gain practical advice on crucial corporate tasks like registering a business, updating business information, understanding tax account intricacies, and much more.

Laura's contributions extend into the digital world through her in-depth blogs for Ontario Business Central. Here, she delves into topics essential for entrepreneurs and business owners looking to start, manage, and grow their ventures. Her writing is a reflection of her passion for supporting entrepreneurial advancement and a testament to her deep understanding of the corporate sphere.

Laura Harvey is not just an entrepreneur; she's a mentor, guide, and fellow traveler on the path of business ownership. She embodies the ethos of "walking the walk," providing both the tools and the encouragement for others to thrive in their entrepreneurial endeavors. Whether through her written words, her YouTube series, or her hands-on approach at Ontario Business Central Inc., Laura is dedicated to uplifting and assisting new and established business owners alike.

You can find Laura on Linkedin and Twitter and Youtube.

https://twitter.com/ONTBUSCEN
https://www.linkedin.com/in/laura-harvey-362b2740/
Taking The Leap YouTube Series